FEATURED TESTIMONIAL
★★★★★
“Thank you so much for conducting a great course. Mr. Joy did very well throughout the whole training. He’s a fantastic trainer! His presentation style is great with lots of opportunities for us to ask questions. I learned a lot from Mr. Joy throughout the whole training session. The course was very informative and incredibly useful for me. It helps to improve my writing skills whether in advertisements or blogs or social media.
WHAT DID YOU LIKE MOST ABOUT THE COURSE?
The assignments, guidance, and positive mindset given by the trainer. Although I didn’t do quite well on the assignments during the training on the first day, Mr. Joy has been very helpful and supportive. He has provided lots of guidance and tips to me on how to improve my writing skills. He has also encouraged me to try it again and not to give up. Thank you Mr. Joy for your words of encouragement.” – Anne, SONOVO Technology
Having years of teaching experience in London, our courses are designed in a unique format that provides the best and most effective learning experience for you. Here’s how our courses and structure are unique to us that benefits you.
This Professional Certificate in Copywriting & Content Writing Course will teach you the 2 kinds of Writing styles that are required in Digital Marketing. This special course focuses on writing for in-bound and out-bound marketing which are the 2 Writing types required to write any kind of Digital Marketing content, may they be for advertisements, blogs, website, or script writing. It is your complete writing course for everything you need to excel in online marketing and is exclusive to us. Please view the Course Content.
All You Need To Know In This Exclusive Masterclass
In this 2-Day Masterclass, participants will learn:
DAY 1
FOR OUT-BOUND MARKETING:
DAY 2
FOR IN-BOUND MARKETING:
This Professional Certificate in Creative Digital Marketing Course, exclusively created by The School Of Digital Advertising, has everything companies and businesses need for successful Digital Marketing in Malaysia. This course can be learned and understood by anyone who is earnest in learning these great digital marketing skills and secrets. This course is “Creative” because it teaches you not only digital marketing strategies and platforms but also the most important part of marketing – how to write and design marketing content by yourself. This is the “CREATIVE DIGITAL MARKETER” – he or she is able to perform the A to Z of Marketing. Be one yourself, and be always in demand.
DAY 1:
ADVERTISING & COPYWRITING
This cluster of lessons is for Outbound Marketing (Advertising)
• MARKETING
• ADVERTISING
• COPYWRITING & DIGITAL COPYWRITING
• GRAPHIC DESIGN
• SOCIAL MEDIA MARKETING
• PRACTICAL ASSIGNMENT
DAY 2:
DIGITAL MARKETING & CONTENT WRITING
This cluster of lessons is for Inbound Marketing (Search Engine Marketing)
• DIGITAL MARKETING
• SEARCH ENGINE MARKETING (SEM)
• CONTENT MARKETING
• CONTENT WRITING / BLOG WRITING
• PRACTICAL ASSIGNMENT
DAY 3:
SEARCH ENGINE OPTIMISATION (SEO) & ANALYTICS
This cluster of lessons is for Search Engine Optimisation (SEO)
• SEARCH ENGINE OPTIMISATION (SEO)
• UNDERSTANDING WORDPRESS WEBSITE (CMS)
• WEBSITE USER INTERFACE (UI) & USER EXPERIENCE (UX)
• WEBSITE OPTIMISATION FOR SEARCH ENGINES (HANDS-ON)
A Copywriter writes text or copy to do a specific job, that is, to promote or sell products, or to bring awareness to something in the shortest and quickest possible way. Learn how to write Sales Copy that converts and brings in sales in this special course taught by a trainer who has 35 years’ of Copywriting & Advertising Agency experience.
In this Professional Certificate in Copywriting course you will learn the rules for writing sales copy for advertisements and promotional materials. You will also learn the secrets to writing copy that engages with your audiences, and the common mistakes people make when writing ads who do not have this knowledge. The course also covers Advertising & Marketing Principles and Graphic Design to make the lessons comprehensive and participants shall leave with a fully designed and written advertisement by the end of the course.
Developed for beginners, this Professional Certificate in Content Writing Course by the School Of Digital Advertising Malaysia, will teach you how to write great Search Engine Optimised (SEO) content for the internet to promote your products and services successfully. The course covers the important components of Keywords Research, how to write content that people will read, and how to provide value in your articles that Search Engines love. This is to make sure that your articles and content is found when people search the internet for the products or services you offer. Content Writing is in-bound marketing, and when you learn to do this well, you can save tons on advertising spend because it is Free, and very effective.
SUBJECTS
MARKETING THROUGH CONTENT WRITING:
The Digital World has changed everything for us Copywriters. Never in my time have I seen this many advertisements seeking Copywriters as now. Because of Do-It-Yourself Advertising media, such as Facebook, Instagram, Linked In, Google,…
All too often in my career as an advertising and marketing counselor, I have come across many business owners who have come up with some great product or service ideas, and they spent all their…
3 Major Mistakes People (and Some Copywriters) Make In Digital Advertisement Copywriting With the advent of digital advertising platforms available to all of us, just about everyone is writing their own ads. However, there are…
I have found that the demands of a Copywriter by Companies who have advertised for a Copywriter, seek to hire the following skills. But sadly, Copywriters are not trained or skilled enough to perform certain…
Today the rise of digital marketing and advertising platforms such as Facebook, Twitter, Instagram, LinkedIn and Google are gaining rapid popularity, and digital marketing experts are saying that Facebook advertising is no longer an option…
AIDA Copywriting Formula What is AIDA? In any Copywriting exercise, the Copywriter must adhere to this formula in order to make sure that an advertisement has all the necessary components covered. Having and following…
7 Copywriting Tips From A Seasoned Copywriter There are a couple of blogs in Malaysia providing information on this topic, but none of them explains this topic well enough for someone who has absolutely…
How to Write Your Company's Website Copy Correctly – Avoid the 3 Common Mistakes Our websites are our online shops that remain open even when our physical businesses are closed for the day. They…
So you have written your book but have no clue how to get it into book-form? We have developed this special course just for You. There are many foreigners who run workshops and online…
This Copywriting for Facebook Marketing Course, is specially developed for people who have little to no experience in Copywriting for Facebook Marketing. Did you know that your Cost-Per-Click on Facebook ads are high if your Copy…
Create better performing Facebook ads for life insurance agents with these 6 tips that are proven, simple, and highly effective. Creating a Facebook ad can be an intimidating task. What should your ad look like?…
Marketers and advertising agencies have not realised of a growing untapped market to access billions of ringgit worth of sale – the vernacular markets. The majority of our ads and posts are written and…
Today the power of advertising is given to all of us through Facebook and Google AdWords, but not the knowledge of Copywriting. Many people who start the process of creating ads on these platforms are guided through by…
A great International company contacted us for In-House Company Training for our Copywriting & Content Marketing Course – "Forever Living Products". They are a company that markets personal care products based on Aloe Vera (the…
Learn Copywriting For Social Media & Digital Marketing And Bring In The Sales This Copywriting & Digital Copywriting Course in Kuala Lumpur, Malaysia, is specially developed for people who have little to no experience…
Many of us believe that the task of advertising can be done by just about anybody simply because there are convenient advertising platforms available on our smartphones and computers. What took advertising professionals years…
“Content Writing is the best way to rank high on Google” – Google They were not lying when they said that. Many years ago, website owners used many tactics and tricks to fool…
Content Writing & Content Marketing is the most effective and free way to market products and services as a Digital Marketing strategy. Companies and Marketing Managers everywhere are realising the truth of the statement…
Did you know you could do that? Well, we would not blame you if you didn't because it is one of the new features on Facebook. We have to be aware that all these…
A Copywriting Course can benefit any business owner and company. Copywriting has been a skill practiced by a select few. But today with social media platforms encouraging everybody to place ads through them, making everybody…
Content Marketing & Content Writing are the most effective and free ways to market products and services as a Digital Marketing strategy. Companies and Marketing Managers everywhere are realising the truth of the statement below…
Failed SPM? Don't worry – it's not the end of the world. There is a ray of light here. Today, well-paid and respectable jobs are available even if one does not have a…
As a business or company owner today it is crucial to have some digital marketing knowledge yourself so that you can create marketing communication materials that bear your company’s culture, ethos and philosophies. Today marketing…
While we all need to use digital platforms and services for our everyday lives, let us not forget that it is only words that is the fuel that powers the internet. We have not read…
What is Product Validation? It is term used to test the desirability of a new product, service or idea among the masses. It is to get our new product idea 'validated' by the public.…
Mark Zuckerberg, the founder of Facebook was not an ad man. He is a programmer. So how can he posses the world’s largest advertising platform without any knowledge of advertising? He hires advertising professionals…
